In an interview with The Telegraph, RIM CEO Thorsten Heins made a disheartening statement about the current state of BlackBerry 10. We’ve all heard talks of RIM licensing BlackBerry 10 or BlackBerry Messenger before, but it’s never been as serious as Heins portrayed it this morning. In the interview Heins said the following about BlackBerry 10:
“We don’t have the economy of scale to compete against the guys who crank out 60 handsets a year. We have to differentiate and have a focused platform. To deliver BB10 we may need to look at licensing it to someone who can do this at a way better cost proposition than I can do it. There’s different options we could do that we’re currently investigating.”
There’s two ways you can take this. The first is that RIM plans to develop their own BlackBerry 10 devices and then license the software out to other manufacturers to get a wide device profile to compete with iOS and Android. This would be an ideal solution; however, Heins seems hesitant that RIM can produce a quality BB10 device at a competitive cost.
The second way to take it is that to compete with iOS and Android, RIM will develop BlackBerry 10 software and then license it out to other manufactures to bring the platform to consumers. This is obviously the least profitable solution for RIM, but in the current situation, it may be the only way they can get BlackBerry 10 out successfully. We’ll keep you informed as soon as we hear more on any potential licensing deals from RIM. In the meantime, you can read the full interview with Heins by clicking the source link below.
Source : The Telegraph