RIM’s CEO Thorsten Heins went on CBC Radio this morning not for an interview, but to give a scathing rebuttal to all the analysts, news outlets, and even BlackBerry-faithful who have condemned the company over the past weeks and months. The general perception, especially on the heels of the BlackBerry 10 delay till 2013, is that RIM is in a so-called “Death Spiral.” They are in the process of cutting 5,000 jobs, just after cutting over 4,000 previously, the company stock is teetering on the verge of collapse, and the company lost half a Billion last quarter. As an answer to all of that, here’s the big message that Heins set out to bring today:
“There’s nothing wrong with the company as it exists right now. I’m not talking about the company as I, kind of, took it over six months ago. I’m talking about the company (in the) state it’s in right now.”
Read on past the break for more on Heins’s news address and the future of RIM.
Heins went on to discuss the current issues in North America, stating that “Yes, it is very, very challenged at the moment – specifically in the U.S. market. The way I would describe it: we’re in the middle of a transition. All that is in the making, it’s in the works. This company is in the middle of it and I’m positive we will emerge successfully from that transition.” He said that the BlackBerry 10 strategy is still in place and that they will be successful through this transition. Heins even went so far as to address the “Death Spiral,” saying, “this company is not ignoring the world out there, nor is it in a death spiral.”
So, there you have it straight from the CEO’s mouth. RIM has no plans of going anywhere or selling out. They have a strategy that includes all the things that the media and general public currently see as negatives, and they plan to come out of this transition and get back on top. What do you think, BlackBerry fans? Is RIM under control and just “going through a transition,” or are they just masking their pain in attempts to raise the stock price before an imminent sale? Let us know what you think in the comments.