RIM CEO Thorsten Heins has gone for another interview about BlackBerry 10. This time, the chosen outlet is Bloomberg and Heins is setting out to lay the groundwork for some profitable licensure deals for BlackBerry 10. In the interview, Heins not only says that BlackBerry 10 is open for licensure, but that the company fully plans on licensing the OS. In addition to this, Heins told Bloomberg that BlackBerry 10 is nearing completion and is almost ready for distribution to licensing partners.
Heins was also asked about the declining appeal of BlackBerry devices to today’s consumers. Heins admitted that right now, BlackBerry is an unfavorable platform; however, his determination for the future of the platform was made clear. Heins said ”We’re here to win, we’re not here to fight for third or fourth place.” BlackBerry 10 is going to be a full departure from anything RIM has done in the past. We’ve seen that from the company’s statements and OS previews. However, could their strategy to “win” be in a different arena? Could RIM be gearing up to become an OS provider and quit the manufacturing game? Only time will tell.
Source : Bloomberg