Huge news from the BlackBerry 10 launch event. CEO Thorsten Heins has announced that Research In Motion has been officially be rebranded to BlackBerry. The company is now officially BlackBerry and branding will change immediately. The tagline for the transition is “One Brand. One Promise.” BlackBerry will now trade on the NASDAQ as “BBRY” and on The Stock Exchange as “BB.” This is a huge shift for the company and is sure to be a good move for the future of BlackBerry.