Press Release: Wikitude Teams Up with Zalando at the Geneva Motor Show

posted by Justin Lisenby at on Mar 5, 2013 | Comments

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Wikitude, a longtime supporter of the BlackBerry platform, has just announced a partnership with fashion retailer Zalando. This partnership will utilize the Wikitude Augmented Reality platform to merge fashion, travel, and augmented reality in a way that we have never seen before. Read on below and past the break for all the details of this partnership in the Press Release.

Press Release

Zalando scans fashion with Wikitude augmented reality at 83rd annual Geneva Motor Show

GENEVA, SWITZERLAND, March 05 2013 – Wikitude, the world’s leading augmented reality solutions provider has recently partnered with the European online fashion retailer Zalando and the automotive design and concept firm Rinspeed, to produce an augmented reality dashboard component featured at the 83rd annual Geneva Motor Show.

“As an innovative eCommerce company, mobile commerce is not just a thing of the future for us – our Zalando app already enables customers to place orders from their smartphones. With our fashion concept car, we are going one step further and expressing our vision of mobile shopping development over the next 5 years, when customers can place orders from their car as easily as from their sofa using their iPad,’ explained Christian Meermann, Chief Marketing Officer at Zalando.

Recognizing and trusting Wikitude’s industry leading technology, Zalando provides visitors with an augmented reality component in their Rinspeed based concept car.  The concept auto features a duo of iPad minis attached to the internal vanity mirrors that incorporate a forward thinking augmented reality display.  These iPad minis feature a customized version of Wikitude tailored specifically to Zalando’s specifications.  The augmented reality display is aimed at various fashion forms that feature clothing and accessories available at  Attendees of the 83rd Geneva Motor Show may explore the Rinspeed concept car and test Wikitude’s features for themselves.

“The future is our focus and we believe mobile shopping is a part of this. Through connectivity and innovative technology, what is impossible today will soon be possible,” stated Rinspeed CEO Frank M Rinderknecht.

Utilizing Wikitude’s computer vision technology, the display will recognize the Zalando clothing and accessories as triggers, and launch an interactive display for users to further explore the apparel.  Using GPS the package is delivered automatically to the integrated package station in the boot. The outfits can then be tried on in the mobile changing rooms and the Fashion Box has plenty of room for your favourite outfits. Of course, it wouldn’t be a Zalando car without a signature ‘scream of joy’ horn to grab attention.  While fashion forms are in use at the Geneva Motor Show, the customized Wikitude app is also able to recognize similar clothing and accessories on printed billboards, posters, displays, etc.

The Zalando – Rinspeed – Wikitude concept car is located at stand 6240 and has been created to provide real-world working concepts about what the future of the automobile might hold.

“We were thrilled when Zalando first approached us to develop this innovative concept and vision with them,” said Andy Gstoll, CMO at Wikitude. “The combination of mobility, connectivity and augmented reality has the potential of changing the way we will shop for fashion in the future.”

For further information, Zalando is available at +49 30 200 088 585.

About Wikitude®
Wikitude GmbH is the creator of the world’s first mobile augmented reality (AR) platform and the company behind the internationally renowned Wikitude app for iOS, Android, BlackBerry and Windows Phone devices. The AR platform has been voted “Best Augmented Reality Browser” for the past four years and “Best AR Developer Platform or Tool” in both 2011 and 2012. Wikitude’s AR technology is available as an SDK for third party app development. The company is leading the international AR technology standardization by chairing the working group in the Open Geospatial Consortium (OGC). Wikitude® is a registered trademark of Wikitude GmbH, more information here:

Justin Lisenby
Justin Lisenby started out writing for TheBerryFix back in 2009. He was already an avid BlackBerry fan and his knowledge only grew as he started writing for the site. He moved up quickly in both BlackBerry knowledge and editorial prowess, and quickly moved up to Senior Editor. In 2012, Justin was elevated to Editor-In-Chief of TheBerryFix and he now runs the operations, while still writing and editing for the site.
Justin Lisenby
Justin Lisenby
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