Research In Motion has just revealed another piece of the BlackBerry 10 puzzle with the announcement of the music store content provider. Ben Drury, CEO of 7digital, has announced that their music platform will be the back-end for the BlackBerry Music Store in BlackBerry 10. 7
digital is the current partner that RIM has been using for music on the BlackBerry PlayBook and current BlackBerry Smartphones and will continue to be the provider when BlackBerry 10 launches in calendar Q1 of 2013. Here are some more tidbits RIM had to offer in regards to this announcement:
- BlackBerry 10 users will be able to browse, preview and purchase high quality digital music from BlackBerry App World, with over 22 million tracks available to them from the 7digital catalogue.
- The music section of the BlackBerry App World, powered by 7digital, will feature new releases, best sellers, regional selections, a full back catalog, independent artists and more.
- 7digital and RIM are working closely together to leverage both 7digital’s open music platform technology and BlackBerry platform abilities, such as the social integration and recommendation engines. 7digital’s platform allows BlackBerry App World to build digital music services into the core of the product.
I know that most people were hoping to see RIM come out with their own music store for BlackBerry 10; however, at this point in the game, it’s just not possible for RIM to both build an operating system and a content store. 7digital does a good job of handling music on the PlayBook and I’m sure it will only get better as they come to BlackBerry 10.