BlackBerry 10 has been heavily touted as the savior for the BlackBerry brand since it was first discussed. As 2013 inches closer, BlackBerry fans are anxiously awaiting what RIM has in store for the next generation. RIM is being slow and deliberate with their reveal, only releasing a few details while hyping up the OS and devices so heavily that, if they somehow don’t meet expectations and match up with iOS, RIM is finished.
RIM CEO Thorsten Heins has added some more fuel to the BlackBerry 10 fire in his latest interview. Heins stated that ” Nothing from BlackBerry 7 is in BlackBerry 10, Nothing,” and “the DNA is still there so the experience will still feel intuitive to longtime BlackBerry users.” To me, this is great news. With BlackBerry 10, RIM plans to leave behind everything that people currently think about BlackBerry; that it’s a dying brand, the phones are slow, the OS is laggy, everything negative will be left with BlackBerry 7.
RIM plans to build not only the BlackBerry 10 Operating System and six BlackBerry 10 Smartphones, they plan to build an ecosystem that can compete in the long term with Apple’s iOS and Google’s Android. Though times are tough, sales are down, and the company’s stock is on the verge of collapse, RIM plans to stick it out till sometime in the beginning of 2013 when they can unleash their final attempt to remain relevant in today’s mobile landscape.
The analysts say it can’t be done and that RIM is finished. Some say RIM won’t make it to the BlackBerry 10 launch and those that do say it’ll be the biggest failure in history in technology. We, however, have a different opinion. BlackBerry 10 is going to be a whole new adventure for RIM. As Heins said this week, the old BlackBerry stays with BlackBerry 7 and the company moves forward with BlackBerry 10. Get ready, because RIM is coming to change the game. Read the full interview with Heins at the source link below, where he says a lot more about BlackBerry 10 and the corporate experience.
Source : eWeek